The media kit is the place where you show rich media related to your brand. Think of logos, product videos, promotional material, pictures of the team. Whatever makes it easy for a journalist to enrich a story.
You can sort your media assets into different media kits, and each media kit you can add to a folder.
Creating media kits
Log into pr.co and click on the Media kits tab.
Click the green button New Media Kit.
Add a title and optional description. Click Create media kit.
You media kit will always create as a draft. To add media, click the title of the kit.
Click Add media. You media library will pop up, where you can either choose existing files, or upload them from your computer using the Upload files button.
6. To add media, click the images/files in the order that you want them to appear.
7. When you're ready, you can now publish using the blue button Publish media kit.
8. In case you want to edit, delete or unpublish your media kits, use the ⚙️icon next to each kit.
9. Feel free to add as many media kits as you like.
Example: ByBorre
Password protect your media kits
Sometimes you want a media kit only to be available to a select group of people and keep its content inaccessible to others. You might have exclusive promotional files for a new product launch, or you simply want to prevent your competitors from accessing media files. Whatever your reason may be, you can password protect your media kits so only the people with the password can view and download its files.
In the app, click the Media kits link in the sidebar.
Click the ⚙️ for the media kit you want to password protect, then click Settings.
In the modal that opens, tick the checkbox Require password to view and download media files.
Set your own password by typing it into the Password input field, or generate a safe and secure password.
Click Save.
Your media kit is now password protected. Only people with the password can view and download these media files.
💡 Want journalists to request access to your media kit? Enter a Contact email address in your newsroom's Settings page and we'll make sure the requests end up in that email inbox.
Creating folders for media kits
If you've a lot of media kits, having them all listed in one page doesn't make for a great user experience. Use the media kit folders to group related kits together.
Log into pr.co and click on the Media kits tab.
Click the green button Add Category.
Add a title, cover image and optional description. Click Add category.
4. After filling in your new category's details, you can add or move media kits to that folder, using the ⚙️ icon next to each media kit. Once live in your newsroom, categories or folders display like this.
Example: ByBorre
Tagging a media kit
In the newsroom, you have the option to tag press releases, media kits and clippings so any items in the same category will show together on a single page (as well as in their respective pages).
In order to use this function, you'll need to first have tags enabled.
Example: Fever
To tag a media kit;
Head to the Media Kits section in the dashboard.
Create a new media kit or locate an existing one.
Go to the ⚙️icon at the top right of your media kit.
Choose Manage tags.
Select the tag(s) relevant to your media kit.
Save!
Linking a media kit to a press release
Once your media kit has been created and filled with images, you can link directly to it from a press release. Here's how:
Head to the Media Kits section in the dashboard.
Create a new media kit and add your images and files.
Publish your media kit!
Navigate to the live newsroom, and locate the media kit page.
Copy the URL.
6. Back in the dashboard, start writing a new campaign or edit an existing one.
7. From the menu in the editor, choose either option for the link.
8. Paste the URL of your media kit and save!
Questions? Send us an 📩 at hello@pr.co
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