Single sign-on (SSO) is a user authentication service that allows users to log into a variety of applications or websites using just one set of log in details, and only once per day. The SSO option with pr.co uses either Microsoft Entra ID or Google, so users would be able to log into the newsroom platform using one of those providers.

It's also worth noting that if your company subscription includes SSO, you'll only be able to log into the newsroom using this option.

First and foremost, SSO improves a company's security. Not only does it give more control to your IT department as to who can access what content, it also reduces the possibility of security breaches when hackers gain access from weak passwords.

Furthermore, it's great for productivity as users only need to log into one application each day, and with only one username and password. This saves a lot of time, as individuals don't need to remember multiple passwords across platforms, and even when switching continually between apps, only need to log in once.

If your newsroom subscription includes a SSO option, your log in page will automatically have an SSO button available.

Now you'll be redirected, where you'll need to fill out your organisation's identifier name. You should already have been provided this information by your organisation, but if you're not sure, it should follow this format:

yourcompanyname

To log in, click the SSO link and you'll be automatically directed to either your Google or Microsoft log in page (depending on which we used to set up the account). Here you'll need to input your log in details for your email, and if correct, this will automatically redirect you to the newsroom platform.

Questions? Send us an 📩 at hello@pr.co