Using our global media kits solution allows you to manage media kits centrally across multiple countries in your newsroom. This reduces repetitive work and gives you more flexibility in how you structure your media assets across markets.
How does it work?
Managing media kits across multiple countries can require a lot of manual work. Each market needs to upload and maintain its own media kits, even when the content is identical.
For teams operating across several countries, this became an ongoing administrative burden, especially when trying to keep media kits aligned or up to date globally.
Now, instead of maintaining separate media kits for each market, you can create and manage them once in a central location. In the dashboard, you'll find the global media kits in this section of your main menu:
If a country enables global media kits:
Its media kits page will display only the global media kits
The local media kits section disappears from the backend
That country can no longer manage its own separate media kits
⚠️ Important:
This is an either/or setup, not a combination
You cannot layer local content on top of global media kits
Editing global media kits
To edit global media kits, you must have access to the global media kits page, and remember, any changes you make will be reflected for all the markets using the solution.
Navigate to the overarching newsroom section.
Click on 'Media kits'.
Add a new media kit or folder using the buttons in the top-right corner, or edit the existing ones.
Creating market-specific media kits
Even when a market is using global media kits, it is still possible to create additional, market-specific media kits when needed.
These media kits won’t appear on the main media kits page for that market, as that page is fully controlled by the global setup. However, they can still be accessed via a direct URL and used independently.
In practice, this means you can:
Keep a consistent, centrally managed set of media kits across markets
While still creating and using market-specific media kits when needed
These media kits can be linked directly from press releases or Pages, allowing local teams to adapt content without affecting the global media kits structure.
Create your media kit in the global media kits section
Click on “View media kit” to generate the default URL, that will look something like this:
https://media.yourcompany.com/assets/123456/
3. Modify the URL to match the market you want to use it in by adding the language/market path. For example, for a DACH market:
https://media.yourcompany.com/de-DAC/assets/123456/
4. Use this link where needed:
Add it to a press release
Link to it from a Page
Share it directly with media contacts
Questions? Send us an 📩 at hello@pr.co