If you're working with a Press Page rather than a newsroom, some of the help content may not be relevant to you. To help you out, we've created this guide to make sure you maximise your Press Page potential.
Press Page
Our press page is the perfect news site to start building your brand. Beautifully designed, fully integrated, and conveniently compact — built to intrigue investors, impress journalists, influence customers, and generate brand awareness.
Small but mighty, the Press Page is ideal for startups or small businesses who want to share their story, but are perhaps working with a small team or limited resources.
It has all the most important media features;
Press releases: A carousel displays your latest 12 releases.
Clippings: Collect your external coverage and display your latest 12 clippings.
Media kit: Add your most important assets and files to the media kit.
Contact details: Make sure visitors can easily contact you with a dedicated spokesperson.
Newsletter: Allow visitors to sign up to your latest news and receive updates via email.
Set up your account preferences
Before you begin with the newsroom itself, make sure all your account settings have been saved as you want them. You can use this quick checklist for new users to cover all your bases.
Explore the PowerUps
This section of the dashboard showcases all of the extra features you can add to your newsroom subscription. They all have different price points, implementation times and purposes though, so click into each card to learn more about any one item.
Right off the bat, we'd recommend you enable the following:
1. AI Assist: This feature will help you write headline and summary text in a flash.
2. Subscribers: This features is essentially a newsletter that allow visitors to receive your news directly to their inbox. Learn more about the subscriber flow.
3. Accessibility widget: This feature makes your Press Page accessible for everyone, regardless of disability or neurodivergence.
Get started with a PR course
We offer our newsroom users a discounted rate for access to our Pioneer Academy, a series of PR focused courses, ideal for new starters or those looking for a refresher. Access is per user, per month with no commitment. And if you're buying for a whole team, we offer group rates too!
Access more info via the Services section of the dashboard or sign up for your free trial!
Add content to all areas
As part of your onboarding, the PR.co team will add some dummy content to your newsroom so you can see what it will look like once it's finished. Before you start publishing your news, check each area of your Press Page to make sure the content is correct and there are no dummy media kits or press releases anywhere.
Press releases: Unless you've bought a special package, we've uploaded your last 10 releases or so. 'Edit' one of them so you can see how we've used the heading types and formatting styles so far. Whichever members of your team who'll be using the platform should be aligned on this so your press release presentation stays consistent. Here's more on how to use the editor.
Media kits: You'll probably find a sample kit on this page. Feel free to remove it and add your own. Remember you can even add a text introduction! Learn more about media kits.
Clippings: Collect your external coverage (online links or PDFs) and display it in a carousel at the bottom of your Press Page. Learn more about clippings.
Contact details: Make sure you've got the right details added as your spokespeople so journalists know exactly where to go.
About information: Read our suggestions for your About copy and make your story stand out. Think intro videos, a company timeline or team bios.
SEO
Optimizing your newsroom for search engines is crucial for visibility. Check out all the things you can do to improve SEO in your newsroom.
Get a report
Stay informed about your newsroom's performance by receiving weekly or monthly stats reports. If you’d like to receive these reports, please send us an email, and we’ll set it up for you.
Questions? Send us an 📩 at hello@pr.co