In the reports section of your dashboard, you’ll find everything you need to stay on top of your performance. Whether you're tracking your overall performance, analyzing specific campaigns, or reviewing your newsroom activity, we’ve got you covered. And remember, if there’s a specific report you’d like to see, let us know!
Find the reports section by navigating here from the main menu:
Aggregate Metrics
The Aggregate Metrics report provides a bird’s-eye view of your overall performance. It consolidates data on key activities, helping you measure your progress and track your audience engagement at a glance. Filter over different time periods and then export your data at the click of a button.
What’s Included:
Campaigns Sent: Total number of campaigns you’ve launched.
Emails Sent: The cumulative number of emails delivered to your audience.
New Leads: Number of new leads who've signed up (if you have the leads feature enabled).
New Subscribers: Count of individuals who subscribed to your newsletter (if you have this feature enabled).
Website Analytics
The Newsroom Site Analytics report provides valuable data about how visitors interact with your newsroom. It’s a powerful tool for understanding audience behavior and tailoring your content strategy.
We use Plausible to provide all the statistics for your newsroom and campaigns.
Plausible is a GDPR compliant, cookie-less and anonymous tracking solution that doesn’t process any personally identifiable data whatsoever. You can review their data policy here: https://plausible.io/data-policy.
What’s Included:
Total Visits: Number of unique visits to your newsroom.
Page Views: Total number of pages viewed by visitors.
Time on Page: Average time visitors spend on each page.
Top Sources: Main channels driving traffic (e.g., search engines, social media, referrals, or direct visits).
Example: Sources might include Google, LinkedIn, or email campaigns.
Visitor Locations: Geographic breakdown of where your visitors are coming from, shown by country, region, and city.
Top Pages: Most viewed pages within your newsroom, including entry and exit pages.
Bounce Rate: Percentage of visitors who leave the site after viewing just one page.
Devices Used: Breakdown of visitor devices and browsers, such as Chrome, Safari, or mobile apps.
Tips for Getting the Most Out of This Report:
Identify your top-performing content and replicate its success.
Focus on underperforming pages by updating or improving their content.
Use geographic and source data to refine your distribution strategy.
Analyze bounce rate and time-on-page metrics to improve user engagement.
Tailor your content based on device usage insights to ensure a seamless user experience.
Campaign Reports
The Campaign Reports section dives deep into the performance of each campaign you run. This report is essential for understanding what works and what doesn’t, helping you fine-tune future efforts.
What’s Included:
Page Views: Total views for the specific campaign’s landing page.
Unique Visitors: Number of distinct users who visited the campaign page.
Time on Page: Average time spent by users on the campaign page.
Bounce Rate: Percentage of users who left after visiting the campaign page without further interaction.
Sources: Breakdown of traffic sources (e.g., email, direct visits, Google, etc.).
Visitor Locations: Geographic data of campaign visitors, shown by country and region.
Email Delivery Reports:
Delivery rates
Bounce rates
Open rates
Click rates
Individual recipient data, including delivery status, open times, and clicks.
Linked Clippings: Any clippings associated with the campaign, showcasing media coverage and impact.
Tips for Getting the Most Out of This Report:
Analyse delivery, open, and click rates to improve your email campaigns.
Review recipient-level email data to understand audience engagement.
Use linked clippings to measure the media impact of your campaign.
Compare page view trends with email performance for a holistic view of campaign success.
Monitor sources and locations to target future campaigns more effectively.
Clippings Feed
The Clippings Feed report aggregates all your published clippings into a single, easily accessible location. It’s perfect for tracking media coverage and understanding how your stories are being picked up.
Features Include:
Filter your clippings by language, tag, and source.
Export your list anytime you need it.
View published and hidden clippings in one seamless feed.
User Activity
The User Activity report provides insight into how your team is using the platform. This is ideal for monitoring productivity and understanding the contributions of individual users.
What’s Included:
Users Created: Number of new user accounts set up.
User Logins: Total logins during a selected time period.
Content Created: Breakdown of the following created by users:
Campaigns
Emails
Events
Clippings
Media Kits
Questions? Send us an 📩 at hello@pr.co