Even the strongest story can fall flat if it lands in the wrong inbox. At PR.co, we believe relevance beats reach. That’s why we created Curated Press Lists—a smart, ethical alternative to mass database blasts. No spam, no guesswork.

Just a handpicked list of journalists who are genuinely interested in stories like yours. We do the heavy lifting, so you can focus on what matters: building meaningful media relationships that drive real results.

How it works

If you’ve already ordered a press list through your dashboard, we’ll be in touch to schedule a quick strategy call. If not, you can book your first call here.

Request your list

We’ll talk through your brand, your goals, and your ideal audience, locations and industries. Based on that, we’ll research and curate a list of 80–100 journalists tailored specifically to your story and market.

Within one business week, we’ll deliver your pitch-ready list directly into your PR.co CRM so you can get started right away.

💡 Remember, this is not just a list—it’s your starting point for building a powerful media network that actually works.

Pricing

Each Curated Press List costs €399 (excl. VAT).You can order as many as you like—but you’ll need to be a PR.co customer, as the list is designed to work seamlessly with our CRM and email distribution tools.

Pair it with a bespoke strategy workshop

Fantastic, now you've a list of relevant media contacts. What next? Our PR.co trusted partner Guy van Koolwijk offers strategy workshops where you'll explore communication challenges unique to your business, and co-create a tailored PR strategy that aligns with your brand’s purpose, goals, and growth stage.The perfect pairing with the Media Press List, Guy will help you make the most of the contacts you have and learn how to reach out to them in the most effective ways. Whatever the scope or timeframe of your campaign is, we provide a tailored mentoring program that fits your needs so you can execute your PR strategy with confidence.

About Guy

Guy van Koolwijk brings a systems-thinking approach to public relations. With a background in communications, storytelling, business development, and over a decade of experience across sports, tech, music, and startup ecosystems, Guy helps teams distill complex narratives into impactful stories that move your audience.

Chat to Guy

Our recommendations

Read on for some more recommendations on how to make the most of your new press list.

🕥 Take the time. Before you get started, know that there are no shortcuts to building solid media relations. Our curated press list will provide you a list of quality names and emails, but only you can turn each name into a relationship. That might be your emails, but also consider having a cup of coffee with your contacts, or perhaps a meet-up event. However you do it, the more you put in, the more you'll get back.

👱 Make it personal. Although you might not email all of your contacts individually, we'd suggest reviewing your list carefully, and choosing the top 20 or so. Email those personally to really establish a relationship and gain trust.

👋 Short and sweet introduction. This will be the first time they receive an email from you, so instead of sending a full publication, we find a short, personal pitch works wonders. Keep it concise, and make sure to personalise the email, show that you understand what the journalist has written about, and refer to those articles. Then you can mention you have some news which could be interesting for their readers.

📲 Save the socials. Twitter bios in particular often contain information about the kind of stories journalists want, and will give you a quick snapshot as to current work you can reference. We'll save as many social handles as we can in our research, but a quick review of those pages before a pitch can help you make it relevant and personal.

📓 Update your list with personal notes. Once you start forming relationships with editors, you can update your media list with notes and tips that can range from an editor’s birthday to her Instagram account, to how he or she likes to be pitched. Use the notes function in the CRM to add these helpful details.

💅 Pretty presentation. Once you're emailing regularly, make it easier for journalists to work with your story by providing an objective press release and extra features like media links to other coverage to show credibility, and contact information.

Questions? Send us an 📩 at hello@pr.co