No matter how strong your news is, without a strong media network, you won’t see results.
Here at pr.co, we believe a targeted approach works much better than a ‘spray and pray’ approach. Spamming an enormous database of press contacts simply doesn’t work, and hurts our industry, so we created our own service: meet Curated Press Lists 🍭
We’ll build you your first, highly-targeted media network. This is not a database- we spend time researching the most important journalists for you specifically, so you can spend time building relationships that matter.
How it works
If you've already ordered a press list via your dashboard, we'll first reach out to set up a call. Otherwise, you can schedule the first call here:
Together, we'll dive into the specifics of your target audience and market so we can find suitable contacts in your area of choice. We can do this across locations too.
Then, we'll take around a week to prepare the list and drop it straight into your CRM so you can immediately begin using the list when publishing news.
This personal press list should become your biggest ally for getting press coverage and the right kind of attention from the media. Good luck!
Pricing
Each list costs €399 excl. VAT, and you can order as many as you like. You will need to be a pr.co customer first, as the press list works in conjunction with our CRM and email distribution services.
Our recommendations
Now that you've a database of media contacts, you can begin emailing them, but maintaining this relationship is key to the success of your new list.
Take the time. Before you get started, know that there are no shortcuts to building solid media relations. Our curated press list will provide you a list of quality names and emails, but only you can turn each name into a relationship. That might be your emails, but also consider having a cup of coffee with your contacts, or perhaps a meet-up event. However you do it, the more you put in, the more you'll get back.
Make it personal. Although you might not email all of your contacts individually, we'd suggest reviewing your list carefully, and choosing the top 20 or so. Email those personally to really establish a relationship and gain trust.
Short and sweet introduction. This will be the first time they receive an email from you, so instead of sending a full publication, we find a short, personal pitch works wonders. Keep it concise, and make sure to personalise the email, show that you understand what the journalist has written about, and refer to those articles. Then you can mention you have some news which could be interesting for their readers.
Save the socials. Twitter bios in particular often contain information about the kind of stories journalists want, and will give you a quick snapshot as to current work you can reference. We'll save as many social handles as we can in our research, but a quick review of those pages before a pitch can help you make it relevant and personal.
Update your list with personal notes. Once you start forming relationships with editors, you can update your media list with notes and tips that can range from an editor’s birthday to her Instagram account, to how he or she likes to be pitched. Use the notes function in the CRM to add these helpful details.
Pretty presentation. Once you're emailing regularly, make it easier for journalists to work with your story by providing an objective press release and extra features like media links to other coverage to show credibility, and contact information.
Questions? Send us an 📩 at hello@pr.co