It is very important that you are using the appropriate authentication methods with your email. If you are not authenticating your emails properly, ESPs (email service providers) will assume you are spamming and will filter or just drop your email.
As soon as you start sending more than a few personal emails it is advised to start signing your emails with DKIM and SPF. Email service providers like Gmail or Outlook already sign your emails by default but if you're using a company email server this might not be the case.
FYI - Your emails are already being authenticated
By default the emails you send through pr.co are already authenticated with pr.co's DKIM and SPF signature, showing ESPs the route your emails took.
This method should already keep you from 99% of SPAM filters and is enough in most cases, especially if don't send that many emails (less than 5000 emails a month). So if you don't experience any problems, like people reporting that your email ended up in their spam folder, this action might not be absolutely necessary. However, authenticating your email domain's definitely won't hurt.
How to authenticate your email domain
However, if you want to go the extra mile, are a big corporation, need to abide to a DMARC email policy, or simply send a lot of emails, it is possible to authenticate your emails yourself.
This process requires some input from your IT team, so make sure you have their contact to hand.
💡 This process requires some input from your IT team. Make sure you have the email of the person with access to your DNS records.
Go to your main menu at the bottom left.
Select Organisation Settings.
Go to Settings and select the Email domains tab.
4. In the email domain box, write prco. followed by your email domain (the last part of your email, after the @ sign). The prco. part will just help to identify these specific records in case you already have similar ones set up.
5. You can also CC in your technician. This should be the person who will add the records (and has access) to your DNS.
Instructions email
After adding your email domain in the form you will receive an email with detailed instructions on how to setup your email domain.
The email will instruct you to add three DNS record types to your domain settings: SPF, DKIM and a tracking CNAME. We use Mailgun as our email service provider and we will generate a dedicated set of DNS records just for your domain.
Add these DNS records to your domain and wait for another email from pr.co to confirm that everything is set up correctly.
This process could take up to 48 hours so please remain calm if it takes a while. Once you've received the confirmation email, your email domain authentication will be active and you will be sending self-signed distribution emails!
Questions? Send us an 📩 at hello@pr.co
Suggested Reading 📚