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Using the AI Assist feature

Use our AI assist feature to help you write press releases that reflect your brand's ToV

Naomi Chalmers avatar
Written by Naomi Chalmers
Updated over a week ago

PR.co AI assist is designed to help you save time and effort when creating your PR campaigns. This tool allows you to define your brand's tone of voice which will be used as context for every AI Assist action.

Then, generate quality content with just one click. Our AI algorithm analyzes your news article and suggests relevant headlines and summaries that will get your release noticed.

Enabling AI Assist

Head to the Power Ups section of your account. Click into the AI Assist card and enable the feature or schedule a demo with our team to see it in action.


Set up your brand voice

  1. In your PR.co account, click on AI Assist in the sidebar.

  2. Choose your preferred settings for: Formality, Humor, Respectfulness, and Enthusiasm.

  3. Optionally, define additional tones to further personalize your brand voice.

  4. If you're using either English or Dutch in your newsroom you'll also be able to select your preferred language versions (eg. British vs American).

  5. Finally, enter any additional context to help AI Assist tailor results more precisely to your needs.

  6. Hit Save to save your brand voice.


Using AI Assist

Now that you've enabled AI Assist, you can use it to help you write headlines and summary text for your campaigns.

Once you've finished your article in the editor, head to the Settings page. Click on the AI Assist button to generate 3 options for your headlines and summaries.

  • AI Assist works in all languages.

  • Not happy with the results? Keep clicking for more options.

  • Manually edit each suggestion as desired.


Questions? Send us an πŸ“© at hello@pr.co

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