Why would I need a media kit?

Not having a press kit is a problem. If you don’t have a press kit, your company has already lost its control on the accuracy of the information you can provide to reporters to enrich their stories.

The purpose of the press kit is to provide media partners with meaningful information about you and your business. A collection of assets that answers questions and suggests story ideas.

5 reasons to rethink your media kit today

1. Media kits aren’t just for the media anymore

Your press kit should operate like an information kit for anyone who’s interested in learning more about your company. Media contacts are not the only ones to be interested in your story. Potential customers or partners may need some of your brand assets for different reasons. And your HR team too!

2. You can show some personality

There is no official list for what should be included in a media kit. Make it easy to read, professional, short, uniform, but above all - tell your story and show what's unique about your brand!

3. Customisation is the key

It goes without saying, your media kit should be up-to-date at any time. But sometimes it makes sense to refresh it for special occasions. If you have a special event coming up, your media kit should be consistent. New product launches, special anniversaries, major occasions are perfect to refresh your press kit.

4. Everything in the right place

Everything should be labeled and categorised precisely. Divide your logos, product pictures and team photos, so that the page is easy to browse. Moreover, each folder can have a dedicated URL, so you can share only a part of your media kit.

5. You can’t predict everything

You never know where the next business lead will come from. That’s why a consistent media kit can show professionalism on your behalf when you can’t do it in person.

Why a dedicated media kit page

1. Edit

Your media kit won't stay the same forever. As soon as you need to edit it, it will be easy to do it if you have everything in the same place. A dedicated page will allow you to show up-to-date information all the time. 

2. Design

A dedicated page with titles and thumbnails looks beautiful. Much more than a folder on Google Drive, for instance. In addition to that, the viewer doesn't have to download anything beforehand.

3. Share

Your media kit is always one link away - no attachments, no zip files, no additional software required. It’s just a URL and it makes everyone's life a bit easier.

To sum it all up...

The advantages of a dedicated page are clear. In order to reach your PR goals, you should go above and beyond to make your stakeholders happy.

This could mean you'll have to attach a 10MB zip file in your next email, but only if explicitly requested; most times, a link to the press kit page of your newsroom will be easier for everyone and will look more professional.

It's all about showing you're ready to go the extra mile.

Set up your media kits with pr.co

And that's all!


Should you run into any problems 🛑 , bugs 🐛 , feature requests 🤔 or have any questions 🤷‍♂️🤷‍♀️ , please get in touch with the pr.co support team. You can reach us either via the live chat or at hello@pr.co.

Suggested Reading 📚

The evolution of the media kit (+ examples of good media kits)

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